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LAU Medical Center - Rizk Hospital

Marketing Manager

Expire Date: 
Mon, 10/20/2014
Department: 
Marketing / Hospital Administration
Work Schedule: 
42 hours/week
Requirements: 

• Bachelor’s degree in Marketing, Marketing Communications, Advertising or related business field.
• MBA, MPH, MPA, in a marketing role desired, but not required.
• Minimum of 6-8 Years experience in Marketing in healthcare or related medical field.
• Minimum of 3-5 years of management experience of a marketing team
• Computer literate – Microsoft Windows environment, working knowledge of Microsoft Office suite, email and desktop design programs.
• Internet and social media savvy.

Required Skills: 

• Excellent verbal and written communication skills in English and Arabic. Knowledge of French is a plus.
• Experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
• Proven ability to oversee all marketing, advertising, promotions and public relations activities.
• Experience in planning and implementing online and offline marketing initiatives.
• Demonstrates exceptional customer service ability and interacts effectively with physicians, patients, residents, visitors, staff and the broader health care community.
• Must support the hospital mission, vision, and values by exhibiting the following behaviors: excellence and competence, integrity, positive outlook, individual contributor and team-player, respectful, professional, collaborative, flexibility, agility, strategic insight, accountability and ownership, dependability, commitment to our community and profession.

Responsibilities and Duties: 

General Marketing responsibilities include, but are not limited to:

• Develop an internal, effective, efficient and productive Marketing Department by ensuring the appropriate systems, resources, competencies and values are developed.
• Develop and implement marketing strategies to promote LAUMCRH as a world-class medical and surgical facility, with internationally respected medical staff and services lines available.
• Advise hospital senior administration on local, national, regional and international factors affecting the hospital industry, including trends and opportunities for medical tourism.
• Meet regularly, as needed, with senior administrators, physicians and staff to gather feedback in the planning and implementation of LAUMCRH marketing efforts and to keep the community informed of the eventual outcomes.
• Initiate market research studies to identify potential markets for medical services. Analyze and report findings to hospital senior administration.
• Ensure work is performed in a timely manner; develop effective and cooperative relationships with leadership, peers and others within the organization and medical community to implement strategic initiatives in support of organizational goals and objectives.

Advertising and Promotions:

• Develops print and online advertising campaigns and marketing materials in line with marketing and organizational objectives, including expanding the awareness of and utilization of all hospital facilities.
• Develops and coordinates implementation of advertising/promotional campaigns, including special and health-related promotional events.
• Develops website and other Internet-based promotional efforts, including social media campaigns.
• Develops and manages collateral and other promotional materials and marketing tools.

Branding:

• Effective management and consistent presentation of the LAUUMCRH brand (and public image) both internally within all hospital facilities, as well as externally via advertising, online, media and public relations communication channels.

Media and Public Relations:

• Builds and maintains a media contact list that can be leveraged to announce LAUMCRH news and events.
• Plans annual media and public relations calendar designed to increase awareness of hospital services, facilities and community engagement among local and regional medical community, perspective patients, and potential referral sources.

Business Development (Growth):

• Cultivates and maintains professional relationships with target clients/referral sources, including executives, medical directors, physicians, managers, staff, patients, vendors and other potential external sources to foster opportunities for revenue enhancement, improved customer service and to positively impact the business goals and objectives.

Budget and Resource Administration

• Participates in the preparation and administration of the annual marketing budget; exercises effective cost control; approves expenditures within defined scope of responsibility; keeps supervisor apprised of all issues with potential for budgetary impact; negotiates and manages agreements with vendors to ensure smooth operation and consistent return on investment.

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